Licensing demand gap

Markets where demand runs high but legal availability runs low are the clearest signal of unmet, addressable demand. The scatter plots legal availability against demand share; the highlighted top-left zone - high demand, low legal availability - is where a distribution deal captures the most-watched audience.

Markets tracked

No legal option

markets with no legal stream

India

Biggest gap

gap score 2.7

Availability vs demand share (bubble = watchers)

Biggest gaps

Markets by demand gap

Country	Demand share	Legal availability	Gap score	Watchers	Streaming
India	4.35%	38%	2.7	2.8M	No
Indonesia	3.54%	32%	2.41	2.3M	No
Brazil	4.42%	46%	2.39	2.9M	No
Vietnam	3.38%	30%	2.37	2.2M	No
Ukraine	3.34%	33%	2.24	2.2M	No
Egypt	3.12%	30%	2.18	2M	No
Turkey	3.43%	40%	2.06	2.2M	No
Philippines	3.06%	34%	2.02	2M	No
Pakistan	2.04%	26%	1.51	1.3M	No
Argentina	2.54%	44%	1.42	1.7M	No
Poland	3.49%	60%	1.39	2.3M	Yes
Mexico	2.64%	50%	1.32	1.7M	No
Malaysia	2.01%	44%	1.12	1.3M	No
South Africa	1.95%	45%	1.07	1.3M	No
Chile	2.09%	50%	1.05	1.4M	No
Romania	2.12%	55%	0.95	1.4M	No
Iran	1.18%	20%	0.95	770.5K	No
Russia	1.24%	35%	0.8	805.5K	No
Bangladesh	1.05%	25%	0.79	685.3K	No
China	0.97%	20%	0.78	631.4K	No
Spain	2.96%	77%	0.68	1.9M	Yes
Germany	4.28%	85%	0.64	2.8M	Yes
France	3.99%	84%	0.64	2.6M	Yes
Italy	2.9%	78%	0.64	1.9M	Yes
Czechia	1.9%	70%	0.57	1.2M	Yes